4 Free Sites That Will Help You Sell Your Home!

In today’s housing market, it can be tough to sell your home. You need every advantage that you can get to stand above the rest of the crowd. Home buyer’s consistently site the quality and quantity of photos and available video as reasons for considering one house over another when doing their research online. And with 84% of all home buyers starting their home search online, it is important to not only have a presence there, but to do it effectively. There are four free Internet tools that you can use to help you stand out from the rest of your competition.

1. Postlets.com

The first free site to visit and take a look at it Postlets.com. Postlets is an online syndicator. They syndicate your house listing to 40+ sites online with the push of a button. With postlets, you can publish your house listing to social media sites, like Facebook and Twitter. Your listing will also be sent to sites like Zillow, Trulia, Google Base, Hotpads and FrontDoor among many others. This greatly enhances the exposure that your listing will receive across a wide demographic. You can also get HTNL code for your listing and post it on Craigslist. Don’t let the word HTML scare you. It’s a simple cut and paste scenario that everyone should be able to handle. They have a free membership that allows for an unlimited number of listings, but they only allow 6 photos per listing and no embeddable video. The PRO version allows for video and up to 18 photos per listing. The PRO version costs as little as $5 per month.

2. vFlyer.com

vFlyer.com is another online site that will syndicate your listing to numerous websites. According to the vFlyer website, „vFlyer was designed for non-technical and non-designers to create professional marketing content to promote residential homes, apartments, vacation rentals, autos, and services listings. The fill-in-the blank template approach used by vFlyer has enabled tens of thousands of people to create marketing content without any assistance“. vFlyer is our preferred provider for our house listing at LAISellshomes.com. vFlyer has a free program that will allow you up to two listings and each listing allows 8 pictures. The free membership at postlets.com only allows 6 photos. The starter plan is just $12.95 per month and allows for up to 10 listings, 26 photos per listing, embeddable video, a large selection of Craigslist layouts, and the ability to print out professional looking flyers for the listing. vFlyer has a nice Activity section that gives you the number of visits to your listing, as well as the source of that traffic.

3. Animoto

Animoto.com is a great site for creating videos from existing photos set to music that you choose. From their site… „Turn your photos & videos into pure amazing. Animoto automatically produces beautifully orchestrated, completely unique video pieces from your photos, video clips and music. Fast, free and shockingly easy.“ This is a great site that enables you to harness the power of video without video production knowledge. The FREE membership allows for a 30 second video. The upgraded version allows you to create unlimited full-length videos, each licensed for commercial use with no Animoto branding. You can also download your video and burn them to a disc to hand out to potential buyers. If you are a Realtor, imagine the surprise on the buyer’s face when you hand them a professionally edited DVD of the house that you just showed them. Who do you think that buyer is going to remember? The Realtor that handed them a traditional paper flyer, or you and your amazing video that you created? The business plan is $249 for a year, or $39 per month. Use Animoto.com to send a video of your house to a potential buyer or post it to social media sites. Or, upgrade to the business plan, download the video and embed in your postlets.com or vFlyer.com account.

4. Craigslist

Craigslist.org is a great site to advertise your house. It generates a huge volume of traffic, which translates to great exposure for your property. The easiest way to harness the power of craigslist is through either postlets or vFlyer. They both have the ability to provide HTML code that you can cut and paste into craigslist. You will then have a beautiful, professional looking brochure display of your listing on craigslist. All you have to do then is add the price and a captivating headline to get people to click through to the craiglist ad and you are in business. Here is a great tip not many people know about. Re-post your listing every 3 days. Craigslist allows you to post the same ad only once every 48 hours. By re-posting your ad every 3 days you increase the listing’s exposure by keeping the ad at the top of the listings. If you do not re-post your ad it will continue to get pushed down the craigslist ad board where people begin their search.

All four of these sites are excellent ways to increase the exposure of the house you have for sale. You will be amazed at the results you will get when you combine either a postlets or vFlyer account with an animoto video and post it to craigslist. These are great tips for Realtors as well.

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Source by James Baxendale

Simple Home Design Tips

Having a home with the design that we truly want is something that would really make us feel good. Although most houses built these days have general designs, it would be better if we could come up with our own design to give our homes a more personalized touch. We all certainly would want everything in our house to be perfect as much as possible. Designing our own houses is very practical, fun to do, and is not really hard to do. We do not really need to hire an interior decorator or any home design experts if we want to save money since we can also do it on our own. We just need to be creative and have fun while we do it.

Take your time and think what kind of design that you really want to incorporate in your house. If you want more references, you can just search the internet for a wide variety of design options. It is important that you make a final decision since it may cost you more instead of saving money if the design is already completed and you change your mind and have it redone. After you make the final decision, you can start searching all the materials that you would need. You also do not need to rush this part since you would want to compare different rates from different stores first. It would be also a great idea to ask for recommendations from your family, friends, and other people you know who could help you.

After thorough considerations and preparations, you may start designing either the interior or the exterior part of the house whichever you are comfortable with. Choosing the right colors could help you set the ambiance.

You may also want to consider Feng Shui for good luck but only if you believe in that practice. Aside from using common furniture such as sofas, chairs, and tables, you may also want to add other components inside your house. Consider putting paintings, wall mounted fountains, and other extra fixtures to add more life to the interior design. For outdoors, putting sectional patio furniture may just do the trick to liven up the atmosphere outside of your house. Wooden, metal, or plastic chairs are also ideal outdoors. Whatever design you want for your own house, it is best to start at larger places down to the smaller ones which require more detail.

Depending on your preferences, you may want to have a minimal or simple design. Not only that you can save money but you can also save space. When you are designing in your house, keep in mind that this is a place where you would spend much of your time so you should consider putting emphasis to comfort and functionality. Designing a house also does not need to be complicated. As long as you are creative, you are resourceful, and you know what you want, it should just be a breeze. Just do not rush things so you will not have regrets in the future.

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Source by Patti Smith

How to Estimate Home Building Cost?

There are many factors that go into home building costs and it can be huge task to even come out with an estimate.

The quickest way to estimate home building costs is to find similar houses in the area that has the same overall look and size of one that you want to build. Then take the selling price, minus the cost of the land and you will have a rough and quick estimate of the construction cost. This is, of course not an exact science, but by following this basic rule you will be able to get a rough estimate.

If the house that you are comparing with was built a few years ago, then you should factor in the appreciation cost due to increase in the cost of labor and materials at between 2 to 5% per annum.

Home building costs can be further influence by the interior feature of the home. Let’s say you want a completely furnished basement and the house than you are using as a reference does not. You should factor this into the cost estimate. A little here and there can add up to thousands of dollars.

Another way is to seek the help of a construction company. If you show them the type of house that you are interested in they should be able to respond to you with a quick estimate. Usually, due to expertise and experience, their estimate can be quite close to the actual building cost.

What if the house that you plan to build is different from what is available in your vicinity? Here is a tip. Go online and type in the terms ‘home plans‘ or ‘house plans‘. You will find many sites that offer thousands of house plans. You can search by type, size, number of rooms etc and for a small price you can download the blueprint. Then ask your friendly construction company to give you an estimate.

Yet another way is to use home building kits. Again go online and type in ‘home building kits‘. There are many companies offering home building kits than contains everything (except labor) that you need to build a house. Then ask your construction company to quote for labor charges. Labor charges constitute a significant portion of the cost of building your own home and if you have the expertise, using a home building kit and building it yourself can reduce your estimate significantly.

No matter how precise or detail oriented you are in the planning stages, you must keep in that there may be an unexpected cost overrun. It is a safe practice to put away about 10 or even 15 % for contingency to ensure that you have the money to cover any overrun.

Home building costs can often times be very difficult to pinpoint. But if you use some of the methods described above, and by being precise and detail oriented, you will be able to come up with a very close estimate on your home building costs.

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Source by Ken Fong

The Buying and Selling Costs of Real Estate Transactions in Kenya

As would be expected, there are several transactions involved in buying and selling property, which attract fees and taxes. In Kenya, you incur charges from the moment you begin searching for feasible investment ventures.

While some costs are set, such as registration and requisite search fees, many costs associated with buying and selling real estate in Kenya are highly variable and based on:

  • The type of real estate
  • Location of the property
  • Commissions and fees charged and earned by the various professionals (which are also often based on type and location of the property)
  • The type of transactions
  • Documents you want or need

The estimated sum for round trip transactions can range from 4.5% to 6.8% of the selling/buying price of the real estate.

Real-estate Agent Fees

  • Searching fees: rates vary depending on the type, size and cost of property with an urban apartment in upmarket neighborhood costing as much as Ksh5,000
  • Viewing fees: varies among real estate agents but usually ranges between Ksh500- 1000 for residential houses and over Kshs5,000 for commercial properties
  • Listing Fees: varies depending on size and location of property with landlords paying from 2% the value of the property
  • Agent’s commission (buyer & seller): 1.25% of the sale price

Property Requisite Search Fees

  • Preliminary requisite search fee: Ksh500
  • Costs of obtaining requisite completion documents (seller): Kshs500

Registration Costs

  • Registration fees: Ksh500
  • Banker’s cheque fee: Kshs600
  • Land rent clearance certificate: Kshs 7,500

Stamp Duties

Stamp duties are taxes tied to documents and real-estate sale/purchase transactions. It’s usually based on the sale price of the property.

  • Duly signed sales agreement: Ksh200 for original copy and Kshs20 for each copy
  • Property transfer (properties within municipalities): 4% flat rate
  • Property transfer (outside municipalities): 2% flat rate
  • Mortgage: 0.1% of the amount of mortgage
  • Property leased for less than 3 years: 1% flat rate
  • Property leased over a duration of 3yrs: 2% flat rate stamp duty

Taxes

  • Income tax (non-residents): 30% of gross rental income
  • Income tax (foreign companies): 37.50% flat rate
  • Annual property tax: varies across locations and property value but is usually 1% of the property value
  • Land tax: varies by location of the land and is most costly in major towns such as Nairobi with rates as high as 8%

Legal and Mortgage Fees

  • Legal charges related with taking mortgage

    • Depends on amount of mortgage you take (higher mortgages mean higher fees) but mostly the rates are between 0.5-1.5% of the value of property
  • Property insurance: varies with duration of loan repayment and lender
  • Mortgage life policy: charged at 0.3% and 0.6% of the mortgage loan per year
  • Mortgage negotiation fees: although it varies, most lenders ask for 1% of the mortgage amount
  • Mortgage indemnity insurance: often ranges between 5 – 10% of the value of property
  • Legal fees related with lawyer overseeing sale process: 1.5%

Other Important Costs

  • Survey fees: Ksh 5, 000 consultation fee.

    • Survey fees are determined by the survey work done
  • Valuation charges: usually Kshs5,000 consultation fee

    • However, the actual valuation fee depends on property value. For instance valuation charges for urban properties valued Ksh10 million means Ksh40,000
  • Residency permit fees: accompanied by non-refundable processing fees and the fees vary depending with the type of permit you need. For instance:
  1. Class D- Kshs200,000 annually with 10,000 non-refundable fees
  2. Class I- Kshs5,000 with Kshs1,000 non-refundable fee
  3. Class A- Kshs250, 000 and 10,000 non- refundable, etc.

Company setup costs: depends on type and size of company and its location

Utility reconnection fees include

  • Electricity deposit fees: standard Ksh2,500
  • Water deposit fees: standard Ksh1,000

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Source by James E Harrison

Using Color Psychology to Sell Your Home

When painting your home for resale, choosing the right colors can make a huge difference in your paycheck at closing. For instance, did you know that the exterior color of houses selling most quickly is a certain shade of yellow, but that choosing the wrong shade of yellow can kill a sale?

You’ll find many brochures in paint stores, showing various combinations of exterior paint colors. But most people don’t realize that most of those combinations actually include three colors, and not just two. Limiting your exterior paint scheme to just two colors also limits your income potential.

For a fast sale, think fun colors and go for a third, or even a fourth, exterior color. Think „Disneyland Main Street,“ where every shop is painted in glorious multi-colors. Adding more colors will also add definition to the various architectural details of your home. Use gloss or semi-gloss paint on wood trim.

The Psychology of Exterior Colors

When choosing exterior colors, take the sales price of your home into account. Certain colors, especially muted, complex shades, attract wealthy or highly-educated buyers, whereas buyers with less income or less education generally prefer simpler colors. A complex color contains tints of gray or brown, and usually requires more than one word to describe, such as „sage green,“ as opposed to „green.“

On the other hand, simple colors are straightforward and pure. Generally, houses in the lower price range sell faster and for higher prices when painted in simple colors like yellow or tan, accented by white, blue, or green trim.

The Psychology of Interior Colors

Using colored, rather than bland, white walls will increase your profit potential. Lynette Jennings tested the perception of room size and color, and discovered that a room painted white appeared only appeared larger to a few people when compared to an identical room painted in color – and the perceived difference was only about six inches! Most people also look better when surrounded by color, and feel happier, and since buyers pick houses that make them feel happy, that knowledge can put dollars in your pocket at closing!

Entryways should bring the exterior colors into the house. Repeating shades of the exterior throughout your home will make the entire home seem to be in harmony. Living and family rooms painted in a slightly lighter shade of the exterior color will ensure that you’ve picked a color your buyers like, because if they didn’t like your exterior colors, they wouldn’t have bothered to look inside. If they loved the exterior colors, they’ll love the interior, too.

When choosing interior colors, consider the use of each room. For instance, kitchen and dining areas that are painted in „food colors,“ such as coffee browns, celery greens, and scrambled egg yellows, feel natural.

Since, deeper shades of color imply intimacy and serenity, I like to paint master bedrooms a medium shade of green or blue for warm selling seasons, and rouge red for cooler weather. Other bedrooms can be painted in creamy tones of green, blue, or a pale shell pink. (See the chapter on the Psychology of Color in my book „Joy to the Home: Secrets of Interior Design Psychology“ for further information.)

Selling Season

Always consider your selling season (the time of year you’ll be marketing your home) and climate when choosing colors. Estimate the amount of time you’ll need to get your home ready for sale, and then add on extra days for unexpected delays. Use cool colors, such as blues, greens, and grays, to sell during spring and summer, and warm colors, such as yellows, reds, and maroons, when selling in the fall and winter.

Color Intensity

My husband and I usually use lighter colors when painting the exteriors of our investment dollhouses, because it makes them appear larger. On the other hand, our cabin in the woods looks richer when painted a darker color. When we decided to have it painted, I considered the usual cabin colors of dark brown and barn red, but fell in love with Olympic’s gorgeous „Gooseberry“ plum color.

When getting ready to paint your house, look at the colors of neighboring houses and choose colors that harmonize, yet stand out from the crowd. Colors that clash badly with other houses will detract from the overall neighborhood.

At the beginning of the article, I told you that homes with yellow exteriors sell the quickest. But which shade of yellow sells best? First, the yellows to avoid: yellows with green undertones look sickly to most buyers, and yellows with orange undertones give buyers an impression of cheapness.

The best-selling yellow exterior color is actually a pale, sunny yellow, especially when complimented with one or more carefully-chosen accent colors. For instance, a semi-gloss white trim will give your home a clean and fresh look, and adding a third color, such as green, can make your home even more attractive to prospective buyers.

Colors affect human beings in many ways, and by using the principles of Color Psychology, you can make your home stand out from the competition, sell more quickly, and at a higher price.

(c) Copyright 2014, Jeanette J. Fisher. All rights reserved.

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Source by Jeanette Joy Fisher

How to Take Good Pictures in Selling Your House

Home buyers usually scan real estate advertisements and see if there are any photos available associated with the property. Mostly, they ignore listings that do not have available pictures making it a tremendous loss to the home owners who are setting up their properties for sale. Potential home buyers want to have all that information gathered in one profile with pictures that tell if they like the house or not.

Home buyers would first start canvassing house properties online since it’s the easiest and fastest way to narrow down choices. It is then wise to advertise your real estate via the Internet and upload clear photos that would interest the buyer. However, taking pictures to sell your property does not equate to just having a few random shots. It takes precision and distinctive angles for home buyers to notice that something special about your property. To boost the quality of your house property, it is essential for you to display your real estate at its finest.

Clean up the house

Do away with unnecessary clutter. You certainly do not want prospective buyers to be turned off by how messy your home appears in your pictures. Sort out your messes, organize your décor items, clean your tables and counter tops and even position your appliances in such a way that it looks a bit more arranged. Take note that you are taking snapshots of every nook and cranny of your home, from the kitchen to the bathrooms, from the bedroom to the living room.

Do away with photo cameos

Home buyers may find it amusing, or worse hilarious, if you pose in your photos. These photos are supposed to promote your house, not with you in it. Also, do away with having other people around and that includes your pets. Home buyers should be attracted by the sight of your property, not with the living extras in it.  The best way to showcase your photos is to have nil presence in the house, just pure furnishings, rooms or the front lawn. Furthermore, shut off your television sets or buzzing computers since they contribute to distraction as well.

Exhibit your property’s best feature

Do not just take a few shots of your home. Taking good photos enable you to hone your creative skills. Choose the best angles for your pictures. You can take a shot from above the stairs to take in the sights of your living room or kitchen or you can slouch down and shoot a picture by tilting your camera up. Experiment with various angles until you have scored the perfect photographs of your property. Not only will it lure in a slew of home buyers, you can always pat your back for a job well done without shelling out a few bucks for a professional photographer.

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Source by Maria

An Expired Listing Letter Will Make Your Phone Ring

An Expired Listing Letter can help you generate more leads, get more listings and make more sales. It’s a fact that many top producing agents can validate. However, don’t expect an agent in your market to actually do it, because doing so could ruin their business.

On the other hand I have nothing to lose by sharing this commonly known but underutilized tool with you. Why? Because chances are we’re not in direct competition with one another. So, if you aren’t conducting a letter writing campaign you should think about it.

5 Reasons For Starting an Expired Listing Letter Campaign Today

1) Expired listing campaigns are effective lead generators and when using them you can expect to generate listings on a consistent basis. So, let me ask you a question. How many listings are you currently generating on a weekly basis? That’s what I thought. Want more? Then target expired listings… and start today.

2) Every letter you mail is highly targeted and goes to someone known to be interested in selling their home; someone who may be more motivated to sell when they list with you than they were during previous listings. In fact, not only can you expect the owners of expired listings to price their homes competitively, you can insist on it.

3) Farming expired listings is easy to do and a good letter makes it even easier. Mail ten letters a day, which takes on average less than thirty minutes, and you’ll quickly be on your way to a renewable source of leads.

4) When you place a „For Sale“ Sign & Rider on an expired that you convert to a new listing it’ll enhance your stature as a successful agent in your community. Every passerby, property owner, renter, visitor and investor in the neighborhood will potentially look to you as an agent to do business with – and that will generate even more leads, listings and sales.

5) Finally, an expired letter writing campaign can also generate investment opportunities. Sometimes owners are willing to sell in a hurry, thereby creating attractive investment opportunities. You can establish relationships with real estate investors to buy some of the homes you list, or potentially line up investors to finance your purchase of them.

The Sound of Success

So, don’t procrastinate. Get yourself an Expired Listing Letter set and start mailing letters today. And when you do know that your phone will start ringing and when it does be assured that callers will be wanting to do business with you. Can you ask for anything better?

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Source by Lanard Perry

Open Houses – Is it an Effective Marketing Tool for Home Sale

Open Houses – Is it an Effective Marketing Tool for Home Sale Selling your house in the vast and highly competitive real estate market is a very challenging task to take. However, if you do it right, you will discover just how much it may give you in terms of profitability in your ventures. Thus, if you are looking for marketing tools to use and maximize, you may opt for innumerable ways observed and practiced in real estate particularly activities like open houses. There are some debatable premises as to the effectiveness of this tool however you need to understand certain criteria to make it an efficient way of advertising and selling your house in no time. You would know that open house is beneficial for you if you carefully assess some of the components relating to this venture. The location of your property is of utmost importance if you are planning to hold this kind of activity. Is your house located in an area where traffic is relatively abundant? If that is the case, then you may invite more visitors to take advantage and drive by the property to see it. Remember that location also determines how many people find it convenient to drop by your place anytime. Houses in new communities where there are many model homes are also great prospects for an open house. Those who are seriously considering buying a house without waiting for construction of a new property may offer you a great deal in purchasing your home. The overall impact and curb appeal of the property is also influential of the effectiveness of conducting this type of activity. Houses that have high quality purchasing features are the ones that benefit greatly in open houses. Make sure that your house is in good shape and condition to turn casual visitors into potential home buyers who gives you qualified home purchase offer in a sure and eligible way. This is why home staging is also important prior to your decision of putting your house into such events. Houses which are priced just right also have higher chances of getting sold in a quick and efficient way. The listing price of your house makes a great impact on the outcome of the open house activity. You will surely get a great number of potential visitors and home buyers if your house is priced right or competitively. If however it has a much greater value and asking price compared to others in the same market, then conducting an open house is a total waste of time, money and effort. It may even draw gawkers and other frauds who are taking advantage of home sellers who want to insist on their hefty listing price. Open house is a good material to use in marketing your house or property if only you carefully assess everything that may affect its outcome in the market. It is your responsibility to conduct a thorough and comprehensive study of what you ought to do before even jumping to this type of activity. It may have its downfall and setbacks, but if you know how to use it wisely, it may give you astounding results in the future.

Selling your house in the vast and highly competitive real estate market is a very challenging task to take. However, if you do it right, you will discover just how much it may give you in terms of profitability in your ventures. Thus, if you are looking for marketing tools to use and maximize, you may opt for innumerable ways observed and practiced in real estate particularly activities like open houses. There are some debatable premises as to the effectiveness of this tool however you need to understand certain criteria to make it an efficient way of advertising and selling your house in no time.

You would know that open house is beneficial for you if you carefully assess some of the components relating to this venture. The location of your property is of utmost importance if you are planning to hold this kind of activity. Is your house located in an area where traffic is relatively abundant? If that is the case, then you may invite more visitors to take advantage and drive by the property to see it. Remember that location also determines how many people find it convenient to drop by your place anytime. Houses in new communities where there are many model homes are also great prospects for an open house. Those who are seriously considering buying a house without waiting for construction of a new property may offer you a great deal in purchasing your home.

The overall impact and curb appeal of the property is also influential of the effectiveness of conducting this type of activity. Houses that have high quality purchasing features are the ones that benefit greatly in open houses. Make sure that your house is in good shape and condition to turn casual visitors into potential home buyers who gives you qualified home purchase offer in a sure and eligible way. This is why home staging is also important prior to your decision of putting your house into such events.

Houses which are priced just right also have higher chances of getting sold in a quick and efficient way. The listing price of your house makes a great impact on the outcome of the open house activity. You will surely get a great number of potential visitors and home buyers if your house is priced right or competitively. If however it has a much greater value and asking price compared to others in the same market, then conducting an open house is a total waste of time, money and effort. It may even draw gawkers and other frauds who are taking advantage of home sellers who want to insist on their hefty listing price.

Open house is a good material to use in marketing your house or property if only you carefully assess everything that may affect its outcome in the market. It is your responsibility to conduct a thorough and comprehensive study of what you ought to do before even jumping to this type of activity. It may have its downfall and setbacks, but if you know how to use it wisely, it may give you astounding results in the future.

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Source by Marikor Hidalgo

7 Cheap and Easy Ways to Generate Mortgage Leads

Need a few more loans but don’t have the cash to do some serious marketing? Have no fear. In this issue I am going to reveal 7 fantastic ways to generate leads almost for free. These methods are super cheap (most are free) and work like gangbusters.

How do I know? Because I shared them with my coaching clients and they had excellent results.

These 7 methods are just a few of the over 30 cheap marketing methods I share in one lesson of my 24 lesson Jump Start Your Mortgage Career E-Class. This new class is for any loan officer who is new and struggling or any verteran that just needs a little help with their marketing. It took me over 2 years to create the content for this 12 week, 24 lesson class, and I can honestly say there is nothing available out there that compares to this class.

If you could use more loans, then do yourself a favor and check it out for yourself. http://www.mortgagebrokertraining.com/jumpstart.html

Here we go…

Cheap Mortgage Lead Generation Tip # 1. Join an Association

People join associations for one of three reasons:

Social – they want to build or maintain friendships and influences that may have taken years to build;

Promotional – they want to offer their own products or services to others in in a cost effective and positive way;

Educational – they want to see what their competition is up to, and find out about the latest developments within their industry

Grow your network and your database by joining groups of already established people. By socializing with people who have something in common with, it makes it easier to generate business. People like to do business with people they like and trust. Most people like others who have the same interests as they do.

Cheap Mortgage Lead Generation Tip #2: Use Book Stores

One of the questions I keep asking all my coaching clients is „How can you tell if someone is getting ready to need a mortgage? What do they do? How do they act?“

This is the million dollar question. If you can answer this question, you can easily be rich in the mortgage business. By being able to identify that they want a mortgage before they start looking for one, you can get a jump on all the other loan companies. This is one area of our business that still annoys me. Most other businesses, have a way to identify when someone will need their service and can market to them accordingly. Like when someone buys a new home, they most likely will be buying furniture, blinds, home accessories, etc. So if we were selling any of these items, all we need is a list of new homeowners to market to. And that list is easily available. But how the heck do we figure out who is „thinking“ of getting a mortgage?

The answer one of my coaching clients came up with was that they might go to the bookstore or library to read books on home buying, or mortgages, or real estate in general. And that’s true. Every bookstore has a real estate section. And most of the books are for consumers who are buying and selling real estate.

So my next question is, „Now that we have identified what they do, how do we get our message in front of them?“

And my client came up with this simple method: Go to the bookstores and libraries and insert a business card into each book.

After doing it for a couple months, he came up with some simple observations:

First, he learned that the best place to put the card was somewhere in the front. Try for the first chapter because not everyone reads the whole book.

Second, pick the books with the best covers and graphics inside- they sell the best.

Third, not all books sell and some are sent back to the publishers.

Fourth, having a USP on the card helps boost response.

Fifth, it takes about 10 minutes per bookstore.

Sixth, he averages 3-4 calls a month, and one loan per month.

Seventh, he now has his assistant do it. And she goes once a week.

Eight, the people who call are in search of more information, so offering them unbiased advice and more resources really turns them on.

If you have the time, and are brave enough to be seen doing it, try it and see what results you get. I wanted to test it in my market. So I went to three bookstores and put in about 120 cards. I got 2 calls, and one of them is a very serious prospect. If I do it more often, I have no doubt that it would work for me as well.

Cheap Mortgage Lead Generation Tp #3: Orphan Files

When a loan officer leaves a company the clients he/she brought to the company are called orphans. These clients now belong to the company. Ask your manager to see if you can contact any orphan files in your office to see if they need any mortgage or real estate help. Be nice enough, and they will allow you to add them to your database.

Cheap Mortgage Lead Generation Tip #4: Tradeshows

Another coaching client of mine goes to tradeshows. But not the ones related to our business. He goes to unrelated trade shows: electronic shows, design shows, car shows, and his favorite: women’s trade shows.

Most of the time, he is the only mortgage company there. And he is averaging 2-3 loan applications per show. The trick is to tie in your business with the show. If it is a car show, you can advertise that you can help anyone buy any car in the place.

If you can pre-approve someone at a car show for a cash out refinance, they can go and buy that hot car they have been salivating on for the last 2 hours. Instant gratification.

Cheap Mortgage Lead Generation Tip #5: Join A Local Real Estate Investment Group.

Every major city has one. And they are full of people buying and selling houses. They need money to buy houses, and they need money to help others buy their houses.

Cheap Mortgage Lead Generation Tip #6: Realtor Open Houses

Stop by at realtor open houses on the weekends. Offer to leave some financing materials.

When you get to know a realtor, you can offer to do open houses for her where you sit in the house instead of her. It is not a fun way to spend an afternoon, but you might get some good leads out of it.

If you decide to go this route, make sure the house is in a well trafficked area and easy to get to. And make sure the agent does some advertising and lends you signs and balloons. You do not want to sit in a house, where no one shows up because it is hard to find or no one knew about the open house.

Another tip is to meet the neighbors of the home you are holding open. See if they know anyone wanting to move or buy. Chances are someone will know of a family wanting to move into the neighborhood.

Cheap Mortgage Lead Generation Tip #7: Realtor MLS

Want a source of thousands of people who will be getting a mortgage within the next couple months?

It’s sellers. And the Multiple Listing Service used by Realtors is full of them. Do a search of homes for sale, get the owners‘ name from the tax records and you have yourself a good prospect list.

Mail them something about you or an offer for free information. Call them if you can get their phone number and they are not on the Do Not Call list, or just drop by their house if you have the guts.

This is exactly what one of my coaching clients does. He calls Realtors who have listings and asks them if he can market his services to the home sellers. Many Realtors say yes. When they do, he contacts the sellers, and tells them that their realtor said it was OK to call on them.

He tells me the majority of home sellers he talks to are willing to talk to him and he gets several loans a month using this trick.

If you liked the above lead generation tips and would like more, check out my Jump Start Your Mortgage Career E-Class today. As I said these are just a few of the dozens of cheap lead generation techniques I share in one lesson of the course. The other lessons cover every aspect of mortgage marketing that you need to succeed in this business.

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Source by Ameen Kamadia

5 Powerful Tips on How to Sell in an Economic Downturn

Copyright (c) 2008 Gavin Ingham

1. Believe you can and stay positive!

One of the problems with all of this talk about recession is that once people believe there is going to be a recession they start to feel negative about their business prospects and only tend to see what they believe rather than believing what they see. Once you believe that there is going to be a recession you tend to only notice articles, comments and statistics that support your beliefs.

What’s more, your negative beliefs quickly affect your outlook and the way that you feel about your business prospects.

If you thought 2008 was going to be a great year for business, your best year yet; how would you feel?

On the other hand, if you thought this year we’re going to have a major downturn and you and your business would be badly affected; how would you feel?

Mighty different huh? And remember, nothing’s changed here other than your belief. Having a positive and supportive belief structure is essential if you want to succeed in any market but it is vitally essential if you want to keep on selling in a tough one.

Having a winning belief system does not mean that you need to be deluded however! In the middle of the darkest recession you don’t want to have your eyes shut! But you have to understand that in a downturn clients want to partner with the best companies. Suppliers that they can rely on. Suppliers that support them. Suppliers who are going to be around tomorrow. And if your competitors struggle, that means more sales and more business for you.

2. Get proactive

You need to be more proactive. Much more proactive. You need to do more marketing and more selling. You need to attend more events and do more networking. You need to do more promotion and more canvassing. You need to increase your sales activities, maybe dramatically.

In a recession many companies cut their sales activites. They figure, „If we’re not going to sell anything, what’s the point?“ Many individual salespeople do this too.

Cut your activity, cut your sales. You’re a living, breathing, self-fulfilling prophecy! You believe there is not much business out there, so you feel negative. That in turn affects your activity and your activity destroys your sales results.

Even if there is not as much business out there, then you need to be more active, more focused and more targeted. If your competitors are easing off a little, now is the time to up the anti and grab your share of the market. Even if there is a blip, you will be strongly placed when activity picks up.

One of my friends went down to our local estate agent this week to put his house on the market. He was told that maybe he should wait as he might not get the price he wants right now. They told him the market was quiet and that might not be able to sell the house at all. Better to wait for the market to pick up. I walked past their offices later on that day. They were all sitting, chatting and drinking coffee. They were probably moaning about what a bad year it’s going to be. If I’s have been in that office, I’d have taken my mates house on and I’d have been on the phone drumming up some viewings. 50 calls, 100, calls, 500 calls… Whatever it takes. I’d have found someone.

Talk about killing your own market! If you see less business then you need to do more sales and marketing, not less. That’s common sense.

3. Sharpen your sales skills

If a workman needs a spade and a farmer needs a horse; a boxer needs a defence and a chef needs a recipe; what do salespeople need? The answer’s obvious – it’s sales skills.

Most salespeople do not spend enough time working on improving their sales skills and techniques. Sales training and development is not something that many salespeople spend their time on out of choice. Perhaps they can get away with this in a booming marrket when sales are easy. Perhaps not. But things will always change if the market tightens. Sales success will go to the salesperson who really understands why people buy and can help people make the right business decisions. Salespeople of this calibre stand to benefit from possible changes ahead because there will be more business for them as their competition falls by the wayside.

Sales will not go to the journeyman salesperson, the mediocre wannabee or the 9-5 order taker. Salespeople like these could well be in for a rough time.

When did you last read a sales training book on selling? How many sales training audios have you listened to over the last month? How many sales training seminars have you atteneded in the last 6 months? For 80% of salespeople reading this, the answer is zero.

4. Improve your service and focus on relationships

As I write this many companies will be working out how to cut corners. They will try to save money by tinkering with their business offerings. They will try and eek extra profits out of their clients by cutting the bells and whistles from their offerings. This is not a good idea. A Swiss cow with no bells is just a cow and no-one would send postcards of them home!

If business is tight you want to be wowing your clients with the best service that they have ever had, from you or from any of your competitors. You need to be going the extra mile. If a recession bites many companies will try and discount to survive. They probably won’t (survive), but you don’t want your clients going to them as they try to keep their heads above water! You need to „lock in“ your existing clients now so that they won’t even think about going anywhere else.

Spend time with your clients. Build stronger relationships with your clients. Make sure you truly understand them, their concerns and their businesses. Find ways to help them and add value over and above what they could have ever expected.

5. Leverage your efforts

In a soft market many salespeople only chase the easy stuff. They don’t chase the tough stuff. They’re doing ok, they don’t have to. They’re making sales right?

Wrong.

Most salespeople have all sorts of opportunities which they squander every day and every month because there are seemingly easier things that they can be doing. This is particularly true in an industry or a company where leads have been relatively easy to come by, where sales targets are relatively soft (I could tell you which industries but I’m not going to) or where salespeople are overpaid so don’t crave the business (again, I’ll keep this to myself!).

In a tough market you must leverage all of your efforts. This is basic sales 101 and should be stuff that you do every day anyway… Here are just a few ideas.

Always ask for referrals. Referrals are great business but most salespeople do not ask for them because clients often say no. Learn how to ask for a referral properly and then build asking for a referral into your sales process and ask for one every time.

Upsell and cross-sell. Whether though laziness, lack of knowledge or lack of ability many salespeople sit on accounts where there is so much more business than they are currently leveraging. Extending your business with existing clients will not only make you more money, it will also strengthen your relationships with and value to them and their businesses.

Contact dormant accounts. Most companies have hundreds if not thousands of „dormant“ accounts. There may be multiple reasons for this from changing business practises to fall-outs with the client. Dormant clients may well be redeemable and may have been „lost“ purely because someone forgot to ring them or a salesperson moved on. Get in touch with them!

Follow up on all leads. I recently contacted 5 health insurance companies over the web. Only one replied. You should not be burning leads like this in any market. Follow up on all leads professionally using a proven sales system like the ones I teach in my sales training seminars and programmes and you will close more business. New business is the lifeblood of any business in any market.

So there we are, 5 tips to help you to sell in a recssion. This year may well prove to be an interesting year for some businesses and individuals. Some of this will be down to the market itself. Much of it will be down to you and how you react and respond to what might be a challenging year.

Here’s my prediction for the year…

There will be winners and there will be losers. Which are you going to be?

Immobilienmakler Heidelberg

Makler Heidelberg

Immobilienmakler Heidelberg

Makler Heidelberg


Immobilienmakler Heidelberg

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Wir verkaufen für Verkäufer zu 100% kostenfrei
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Source by Gavin Ingham