How to Write a Home Sale Ad

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Many people are choosing to sell their homes without a Realtor these days, a plan that can save you some serious money. Of course, your house has to actually sell before you can consider that strategy effective. Below are some tips and tricks for writing an ad that generates interesting in your house and, hopefully, leads to a sale.

o    Consider your ad options. Not very long ago, a real estate ad had only one purpose: to appear in your local newspaper. And while newspapers are still a great option, modern technology calls for a more far-reaching marketing strategy. The best place to start is by asking yourself where you would look if you were in the market to buy a home. The answer, for most people, is the Internet. It’s ideal becase you don’t need to leave your house to browse the selection, and it’s ready whenever homebuyers are. These are the same reasons you want your ad to be online, and there are plenty of for sale by owner (FSBO) websites that will be happy to run your ad. Newspapers, of course, are a tried-and-true option that shouldn’t be discounted, even with the Internet’s prominence. If you’re outside a major metropolitan area, make sure that your ad appears in your local paper, as well as a large daily in nearby cities; you never know when someone will want to move out of the city and into a more rural location.

o    Set the scene. It only takes a few words for homebuyers to grab the nearest phone and beg to see your home-or for those same homebuyers to turn the page without giving your house a second thought. Include basics such as the style (ranch, two story, etc.) and the number of bedrooms and bathrooms, but you also want to include descriptive phrases that help people imagine themselves living there. Make it easy on readers by spoon-feeding them gems like, „Spacious kitchen that opens into a great room-perfect for entertaining“ or „Remodeled master bathroom that recreates your favorite spa.“

o    Put a positive spin on things. It’s not okay to lie, but it is okay to make your house sound as charming as possible. If it’s not move-in ready, say something like, „Ready to be fixed up into the home of your dreams.“ And if you live in a neighborhood that has a less-than-desirable reputation-maybe it’s known for older houses without much space-be sure to convey how your house is different. Describe how your house sits on a big lot or the fact that you have an oversized garage that can be used as a workshop. Give homebuyers a reason to change their minds about the neighborhood.  

o    Create a winning headline. It’s the first thing people will read, so it has to grab them. Pick out the absolute best feature or characteristic of your house and make that the headline: „Upscale family living at a great price“ or „Sprawling country retreat with orchards,“ for example.

o    Include a photo (or two). While fabulous copy can create an attractive mental picture, there’s no substitute for an actual photo. When you have plenty of space-website ads and flyers, for example-include multiple photos of the inside and outside of your home. When you only have room for one photo, it should be the outside of the home, preferably taken on a sunny day. No matter what angle or space you’re photographing, the number one rule is „clean and tidy.“ Clear out all clutter before snapping a picture, and be sure the area is spic and span.

o    It’s all about the price. It’s astounding how many home sellers omit the asking price in their ad. Whether by accident or intent, it’s a mistake. It doesn’t matter how much someone loves your house, if it’s $100,000 over their budget, you’ve wasted your time and theirs because there’s no way they’ll be making an offer. Letting people know up front how much the house costs is both efficient and courteous. You don’t have time to field 20 calls a day from people inquiring about the cost, only to have them slam the phone down upon hearing it. You want to take phone calls from people who know the price, are comfortable with the ballpark, and want to set up an appointment to see it.

o    Keep it short and sweet. The paragraphs, that is. The best way to lose someone’s attention is to cram a lot of info into rambling paragraphs. Bullets are a great way to separate facts into easily digestible bites. 

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Makler Heidelberg

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Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Jason Kay

10 Ways to Sell Your Art, an Overview of Selling Options

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als Künstlerin, die Sie wissen, dass es keine größere Erregung als Ihr Kunstwerk an die Wand zu sehen; wissend, dass sie es lieben, dass Sie Freude in die Welt gebracht haben. Egal, ob Sie ein Teilzeit-Hobby-Künstler, ein Vollzeit-Profi oder irgendwo dazwischen gibt es immer Gelegenheit, Ihre Arbeit zu verkaufen. Sie können feststellen, dass eine oder mehrere Methoden auch für Sie arbeiten. Verfolgen sie. Verbessere deine Fähigkeiten. Profitieren Sie davon! Denken Sie daran, das alte Sprichwort: „Nichts wagt, der nicht gewinnt…“ 

Ihre lokalen Kunstszene

Wenn Sie nicht bereits angemeldet, schauen Sie sich Ihren lokalen „Kunstszene“. Viele Gemeinden haben Organisationen für die angehenden Künstler entworfen. Sie bieten Kurse, Ausstellungen, Informationen über lokale Veranstaltungen (Stand Möglichkeiten) und allgemeine Kunst-bezogene Ressourcen. Sie können auch feine Ressourcen durch die Industrie-und Handelskammer und Ihre lokalen Hochschulen und Universitäten. Es ist ein großartiger Ort zu starten.

Word Of Mouth

, die jeder liebt, durch Mundpropaganda zu verkaufen. Es ist kostenlos, und Sie wissen, dass Menschen Ihre Kunst gute Dinge reden. Gute Mundpropaganda ist jeder Verkäufer Traum.

Vorteil: jemand anderes marketing ist für Sie einfach durch ihre Empfehlung an einem Freund geben.

Nachteil: für „Word Of Mouth“ affektiven sein, Menschen müssen zuerst wissen!

Fazit: es braucht Zeit, Verkauf von „Word Of Mouth“ zu entwickeln. Gute Arbeit zu produzieren, Verhalten Sie sich mit Integrität und ein sehr guten Ruf folgen! Es ist sein Gewicht in Gold Wert.

im Auftrag arbeiten

mit Auftragsarbeiten, verkaufen Sie es bevor Sie es erstellen.

Vorteil: Sie können ziemlich gut erwarten, bezahlt für den Job, vorausgesetzt, Sie liefern wie versprochen.

Nachteil: Sie müssen sich um die Arbeit zu vermarkten. Und Sie sind verpflichtet, in ein fremdes Parameter anstatt Ihnen völlig zu malen.

Fazit: arbeiten innerhalb der Grenzen zwingt Sie dazu, die Probleme zu lösen, es stellt. Es zwingt kreative Lösungen. Viele von uns haben unsere beste Arbeit als einzigartige Herausforderungen präsentiert!

Event Stände

Event Kabinen kann ein Spaß Weg, um Ihre Kunstwerke zu verkaufen und an der Community teilnehmen.

Vorteil: Messestand mieten können relativ kostengünstig sein. Man mit Menschen zu sprechen und Ihre Arbeit zu fördern. Sie erhalten sofortige Rückmeldung. Sie wissen sofort, wie Menschen über Ihr Kunstwerk fühlen; alles von Stil, Inhalt, Größe und Preis. Sie erhalten ein „Gefühl“ für den Markt. Sie haben die Möglichkeit, das Wort über Sie und Ihre Kunst heraus; Geben Sie Visitenkarten oder e-Mail-Kontakt.

Nachteil: Sie müssen sich mit wie Sie Zahlung (Kreditkarte, Bargeld, Scheck) annehmen. Sie wollen jemanden, der mit einem Ihrer Bilder gehen Sie nicht und finden Sie heraus, ihre Prüfung war schlecht. Du musst genug um Ihre Ausgaben decken zu verkaufen. Event-Möglichkeiten können nicht um oft genug nach Ihrem Geschmack oder Sie haben nicht genügend Stücke zu rechtfertigen, mit einem Stand.

Schlussfolgerung: halte diese – mit anderen Künstlern einen Stand zu mieten, wenn Sie nicht genug Arbeit, füllen den Raum; mit Ausnahme von Kreditkarten oder Bargeld nur; niedrigen Preis Punkt Drucke oder Karten Ihres Kunstwerks auf Passanten (für spontane Verkäufe) zu verkaufen. Vermarkten Sie sich bis zum Abwinken. Kündigen Sie Ihre Web Site. 

Ihre eigenen Web Site

heutzutage jeder scheint, ihre eigene Website haben. Wenn Sie etwas zu verkaufen haben, Menschen erwarten, dass Sie eine haben.

Vorteil: Es ist schnell, bequem und Sie sind nicht auf jedem einen Ort beschränkt. Ihr Kunstwerk ist für Menschen auf der ganzen Welt zu sehen, 24/7 verfügbar. Immer online kann auf die billige Tour erfolgen. Wenn Sie bereit sind, die Forschung zu tun, die Welt ist der buchstäblich an Ihren Fingerspitzen zu lernen, der In und aus der online.

Nachteil: im Internet ist eine Sache. Von Menschen auf der Suche nach Ihrem Produkt gefunden ist ganz eine andere. Auf Seite 158 auf eine Google-Suche aufgelistet bekommen beitragen nicht zum Umsatz. Es sei denn, Ihr bereit, übernehmen die Vollzeit Job (und Kosten) der Vermarktung Ihrer Website, Sie werden höchstwahrscheinlich nur gefunden werden, indem die Menschen, denen Sie persönlich Ihre Web-Adresse gegeben haben. Du musst auch eine Zahlung und Lieferung Methode haben. Und trainieren Sie Dinge wie wer bezahlt die Versandkosten.

Fazit: wenn überhaupt möglich, zumindest eine Web-Seite bekommen. Geben Sie den Menschen eine bequeme Möglichkeit, Ihre Arbeit zu sehen und Sie per e-Mail kontaktieren. Es wird erwartet.

A gehostete Website

zeigen Ihre Kunstwerke auf einer gehosteten Website ist ein Prozess, ziemlich schnell und einfach.

Vorteil: Wenn Sie Ihre Arbeit auf ein fremdes Website zeigen, Sie müssen nicht Ihre Kunst oder Ihre Website zu vermarkten. Es ist relativ kostengünstig. Es gibt Online-Unternehmen, die „host“ für Ihr Kunstwerk und oft kostenlos oder eine geringe jährliche Gebühr. Käufer sind dann an Sie weitergeleitet; wo Sie behandeln den Verkauf und Versand, usw….  Einige von ihnen kümmern noch Zahlung, Versand und Retouren zu akzeptieren, wenn Sie Ausdrucke Ihrer Kunst zu verkaufen, die sie (gegen Gebühr natürlich) zu produzieren. Zum Glück sind viele in der Lage, bei Bedarf, zu drucken, damit Sie nicht „kaufen“ den Druck bis jemand einen Auftrag dafür erteilt.

Nachteil: die Hosting-Website macht den Großteil ihres Geldes durch den Verkauf ihrer Dienstleistungen zu Ihnen (hosting und produzieren Drucke), nicht durch den Verkauf Ihrer ursprünglichen Kunstwerke. Das heißt, dass sie nicht Verkäufe in einem bestimmten Markt der Kunstkäufer richten; sondern Sie, der Künstler. Vielleicht habt Ihr eigenes digitale Erfassung. Wenn Sie bieten möchten erfassen größere Abzüge, die Sie high-End verwenden müssen Methoden (professionelle Kamera oder Scanner). Die Hosting-Unternehmen kann auch % des Verkaufs für sich selbst nehmen.

Schlussfolgerung: Es ist ein fantastischer Weg, um Ihre Kunst „im Web“ zu erhalten ohne viel Zeit und Aufwand.

zeigt & Kunstgalerien

Kunstausstellungen befinden sich oft durch Galerien und Organisationen, die viele Interessenten gewinnen können.

Vorteil: die Veranstaltung wird vom Host, beworben, damit Sie nicht zu. Kunst zeigt sein kann eine gute Möglichkeit, sich und Ihre Kunst auf dem lokalen Markt vorzustellen (und möglicherweise größer, wenn eine Lizenzierung Agent sieht Ihre Arbeit). Sie haben die Möglichkeit, Ihre Arbeit zu verkaufen oder zu Fuß mit einer Auszeichnung. Jeder liebt einen „Award Winning“-Künstler! Viele Künstler erhalten ihren Start über Ausstellungen und Galerien.

Nachteil: Sie können nicht in die Show akzeptiert werden oder Sie können Zahlen eingeben müssen. Galerien sind ganz besonders über die Arbeit, die sie tragen. Sobald Sie akzeptiert werden, wenn Sie akzeptiert werden, können Sie die Galerie 40-60 % Provision direkt von oben erwarten. Sie müssen Ihre Hausaufgaben machen und mit namhaften Galerien nur.

Fazit: das Internet ist groß, aber es ist unmöglich zu schlagen, die „real Thing“ geht es um Kunstbetrachtung. Das Original aus nächster Nähe betrachten, ist die wahre Kunst-Erfahrung. Die high-End-Verkäufe sind immer noch in den Galerien gemacht. Für ihn gehen.

verkaufen Drucke

Verkauf druckt Ihre ursprünglichen Art ist heute einfacher als je zuvor.

Vorteil: Sie können Drucke von ein beliebtes Stück zu einem erschwinglichen Preis zu verkaufen. Sie können das Original zu verkaufen oder bewahren es an Ihre eigene private Sammlung. Fine Art Druckereien sind weit verbreitet im Internet und anderswo. Viele von ihnen tun digitale Erfassung sowie den Druck selbst. Je nach Ihrem Budget und Qualität der digitalen Erfassung haben Sie Kontrolle über die Art und Qualität der Giclee Drucke erstellt. Sie auch Wahl des Verkaufs beschränkt oder Editionen zu öffnen.

Nachteil: Du musst in der digitalen Erfassung und Druckdienstleistungen und hoffen, dass Sie Re-Coup können diese Kosten durch die verschiedenen Methoden der Verkauf Ihrer Kunst zu investieren.

Fazit: ob Drucke oder streng ein von einer Art zu verkaufen, originale ist eine persönliche Entscheidung. Die Vorteile liegen auf der Hand, aber für manche geht es gegen den Strich. Folge deinem Herzen.

Lizenz Ihre Kunst mit einer Firma

Ihre „Lizenz“ Ihre Erlaubnis für jemand anderen ist zu vermarkten und zu verkaufen Bilder von Ihrer Arbeit. Wie das Bild verwendet wird wird im Vertrag vereinbart.

Vorteil: Ihre Kunst weiterhin für Sie lange arbeiten, nachdem Sie sie erstellt haben, ein passives Einkommen zu generieren.

Nachteil: diese Unternehmen in der Regel lizenzieren Kunst nur für den eigenen Gebrauch. Was bedeutet die Kunst ist ausschließlich für Produkt des Unternehmens verwendet.

Schlussfolgerung: Sobald Sie einen Vertrag haben ist es gewissermaßen keinen Aufwand, Ihre Kunst zu verkaufen. Achten Sie darauf, Ihre Lizenz, nicht Ihr Urheberrecht zu verkaufen!

Lizenz Ihre Kunst mit einer Commercial Licensing Agency

mit dieser Art der Lizenzierung Ihr Bilds zu produzierende Unternehmen durch die Vermittlung beauftragt ist. Wie das Bild verwendet wird wird im Vertrag vereinbart. Es könnte alles aus Tassen, Geschirr, Tuch, Servietten, Kunstdrucke, T-shirts stationär und beliebige Anzahl von Dingen in der verarbeitenden Industrie verwendet werden. Kunst mit einer Agentur die Lizenzierung ist die Profis Spiel.

Vorteil: Sobald Sie die originalen Kunstwerke zu schaffen und einen Lizenzvertrag unterschreiben, gelangen Sie in die Kunst der großen Kunst, während der ganzen Zeit verdienen passives Einkommen zu schaffen.

Nachteil: die Lizenzierung Markt ist hart umkämpft. Agenten werden nur Lizenz, was sie glauben, dass sie verkaufen können, denn es sie buchstäblich Tausende von Dollar kostet, gute Verträge mit Herstellern, Verlage und Agenturen zu landen. Sie brauchen Kunst, die sie „wissen“, dass sie verkaufen können. Einige Lizenzen Agenten bittet Sie, einen denkbaren Aufmachungenbekanten Geldsumme zu helfen, aus „gutem Glauben“ legen Sie ihre Ausgaben. Dann überqueren Sie beide Ihre Finger, die es verkauft. Wenn der Agent nicht bezahlt werden, Sie nicht bezahlt. Sie erhalten 30-50 % des Vertragspreises macht der Agent mit der Erwerbergesellschaft; ca. 4-10 % des Großhandelspreises des Produktes (nicht Verkauf Verkaufspreis).

Schlussfolgerung: auch bei einem Bruchteil des Großhandelspreises, die Gewinne können sehr groß sein. Bist du talentiert genug, um dieses Spiel zu spielen, erlischt meinen Hut Sie. Gut gemacht!

ich bin sicher, dass Sie bemerkt haben, dass diese verkaufen Kanäle miteinander verbunden sind. Viele Künstler nehmen an der Veranstaltung Stände; Drucke zu verkaufen, verteilen von Visitenkarten mit ihrer Webadresse, Trommeln, Auftragsarbeiten und entwickeln einen gute „Word Of Mouth“ Ruf alle zur gleichen Zeit! Und warum nicht?  Je mehr setzen Sie Ihre Arbeit „draußen“ desto mehr Chancen haben Sie, es zu verkaufen. Ob Sie nur in der Kunst plantschen oder Ihr Brot und Butter zu machen, gibt es Verkaufsmöglichkeiten für Sie. Einige erfordern natürlich mehr Zeit und Aufwand als andere. Der große Teil ist, zwischen dem Internet und lokalen Organisationen so wenig man kann oder so tief beteiligt, wie Sie wollen. Halten sie Spaß und genießen Sie!

Immobilienmakler Heidelberg

Makler Heidelberg

Was ist meine Immobilie wert

Immobilienmakler Heidelberg

Makler Heidelberg

Immobilienmakler Heidelberg
Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Cathy Robertson

Gesetz der Anziehung für Immobilien – zieht Ihr Ideal Real Estate Agent

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Wenn Hausbesitzer entscheiden, ihr Haus auf den Markt gebracht, das erste, was in der Regel in den Sinn kommt ist: „ wie finden wir den richtigen Immobilienmakler?“

Die Wahrheit ist, finden Sie die perfekte Person, Ihr Haus zu verkaufen ist wesentlich, um Ihr Haus schnell und für Top-Dollar verkauft. Aber wie findet man nur das Rechte Mittel?

Es gibt eine einfache fünf-Schritte-Formel mit Gesetz der Anziehung um zu Ihrem idealen Immobilienmakler zu gewinnen und es ist so einfach wie KABAM! Ja, das ist richtig, K-A-B-A-M.

Mit Gesetz der Anziehung und die KABAM fünf Schritte-Formel

K-wissen, was Sie wollen. Klingt einfach genug, nicht wahr? Aber ein paar Minuten zu notieren, was Sie wirklich wollen. Ich habe angefangen die Liste für Sie und empfehlen Sie es für Ihre Bedürfnisse anpassen.

1. Ich möchte ein Agent, der meine Nachbarschaft kennt.

2. Ich möchte einen erfahrenen Agenten.

3. Ich möchte ein Agent, der geschickt Preise Wohnungen zum Verkauf.

4. Ich möchte ein Agent, der eine Liste der zugelassenen Käufer für meinen Bereich hat.

A-Fragen Sie nach, was Sie wollen. Es ist so einfach. Achten Sie darauf, das Wort zu verbreiten als bat-e-Mail Ihrer Familie und Freunden für Empfehlungen, Lebensmittelgeschäft Schreiber zu sagen, was Sie suchen, öffentlich über das was Sie suchen, um zu gewinnen.

„Ich möchte die besten Immobilienmakler mieten. Eine, die passt genau das, was ich Suche.“

B-glauben Sie es erhalten. Wissen Sie, dass Ihr idealer Immobilienmakler auf seinem Weg. Starten Sie Ihren Kleiderschrank aufräumen, Sortieren der Garage Kisten packen und macht Platz für die neuen Hausbesitzer.

A-Act auf Inspiration. Wenn es sich richtig anfühlt, tun Sie es. Das heißt, wenn jemand einen Agenten zu Ihnen und Sie wie die Person bezieht sich tun einige due Diligence und wenn Sie zufrieden sind, dafür einsetzen, dass Agent.

M-Manifest Ihren Wunsch. Das ist wirklich ein einfacher Prozess. Wenn Sie die ersten vier Schritte, das „M“ in KABAM folgen! leicht kommt.

Also das nächste Mal Sie sich Fragen, „Wie finde ich den richtigen Immobilienmakler, mein Haus zu verkaufen?“ denken Sie an ein Wort-Antwort. KABAM!

Immobilienmakler Heidelberg

Makler Heidelberg

Was ist meine Immobilie wert

Immobilienmakler Heidelberg

Makler Heidelberg

Immobilienmakler Heidelberg
Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Eric Carlyle

Practice the Rule of Five

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Practice the Rule of 5.

Success is the sum of small efforts, repeated day in and day out. – Robert Collier – Best selling author and publisher of the Secret of the Ages.    

The author of Chicken Soup for the Soul namely Mark Victor Hansen and Jack Canfield in the process of publishing their book sought the advice of Ron Scolastico who told them „If you would go every day to a very large tree and take five swings at it with a very sharp axe, eventually, no matter how large the tree, it would have to come down.“ It is a very simple and true formula.

From there these two authors evolved and developed a principle which they called the RULE OF FIVE. This literally means that every day, if one does five specific things these activities will move once goal towards logical completion. 

The author has elaborated by saying what might you accomplish if you were to do a little bit-five things-every day for the next 40 years toward the accomplishment of your goal. If you wrote 5 pages a day that would be 73,000 pages of text-the equivalent of 243 books of 300 pages each. If you save $5 a day, that would be $73,000, enough for four round-the-world trips! If you invested $5 a day, with compound interest at only 6% a year, at the end of 40 years, you’d have amassed a small fortune of around $3, 05,000. 

How powerful the Rule of five is. One needs to practice the principle in order to understand how powerful and effective it is. The Human Resource Specialist in their quest to get positive results for their organization need to practice this principle consciously or unconsciously while discharging their functions. 

The principle by itself will not give results but it is how you understand, interpret, analyze and put it into action believing it will work. This principle will give definite results if small effort by the department of HR is practiced and sustained day in and day out over the years. For example: Every one of us understands that the human resource is an asset and with experienced people around every organization is bound to make profit. But it is not often true. Many organizations with professional competence and expertise face difficulties in handling people. It is always the people problem which gets the organization into difficulties more than the other problems in the form of financial crunch, operational inefficiency, under utilization of resources etc.   

The people in the organization have to be taken care of. I fully endorse and agree that monetary and non monetary incentives play a very important role in motivating the employees to contribute to productivity. I also agree that the environment, the practices, processes, the methods and the strategies play a definite role in bringing the organization to the top. With those practices the department / personnel’s of HR can inculcate / build the Rule of 5. It will definitely do a great of good for the HR and the organization as a whole. 

We take care of all the things which belong to the company like car, air conditioner, and computer etc and if they don’t function we get it repaired, rectified and bring it back to its normal working condition. Why not bring back the people who have been struggling to give the best results by applying the PRINCIPLE OF 5?

The author is Iyer Subramanian. I am attached to Bombay Chamber of Commerce and Industry. E Mail: iyerpdkgnm@yahoo.com

Immobilienmakler Heidelberg

Makler Heidelberg

Was ist meine Immobilie wert

Immobilienmakler Heidelberg

Makler Heidelberg

Immobilienmakler Heidelberg
Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Iyer Subramanian

Real Estate Expired And For Sale By Owner Letters

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One of the most difficult things for real estate agents to do would be to put a pen to paper and create a letter that they can mail to homeowners that have an expired listing, or perhaps are selling on their own. Expired listings and for sale by owner (FSBO) is an essential part of becoming a successful real estate agent. So exactly what do you say within your letter which will spark the interest with the homeowner. Would it be the old worn-out line saying you have buyers for their house.

With that being said, would there be some additional interesting information for them? If not your letter goes into that famous circular file. All of your hard work, crumpled up and gone. Not only that, it is a well-known fact that one letter on its own will not produce any results. Homeowners are certainly not running for their phone to call you pleading, that you should come over and list their property.

Here Are Some Topic Ideas Of What Can Be Sent

  • So your house didn’t sell, but here’s how I can help you
  • I specialize in getting homes that have failed to sell
  • You shouldn’t Give Up
  • Pinpoint the reasons your house didn’t sell
  • I can put MORE money in your pocket than you could Selling on your own
  • Have many real estate agents been calling you?

It generally requires a number of letters in sequential order so you can get yourself recognized. Which means that now it’s more than one letter that you have to compose, it becomes a number of letters. This also means a number of good ideas that have to come together becoming a well thought out marketing campaign. Writing one letter is without a doubt hard enough, writing a series of letters is a struggle.

Try sitting down with a blank sheet of paper and begin a letter. Do you find yourself just staring at that blank sheet searching your mind for an idea? Just one good idea! Not so easy is it? Just how much time and effort are you going to have to put into getting all those letters written? Another task is proof reading all those letters. Possibly the worst thing you can do is send out a letter that is full of spelling and grammar errors. This is best done by another person or perhaps by a computer program. Do you have the time for all of this.

As soon as you start the composing process you will quickly conclude that the amount of time spent can cost you more money than actually buying letters. Well there’s some good news, you can buy letters by a professional and ready to go. There is a big advantage to purchasing real estate letters, they can cost a dollar or less per letter. A tremendous bargain if I may say so.

When you finish your letters you will have to do the mailing. It is best that you send them out systematically so that your name is frequently viewed by the homeowner. You will have to keep track of what letters you mailed out to who. You don’t want to send the same letter to someone twice. There are contact management programs available that can do that for you. All you have to do is to search contact management programs using the web to find them. I would recommend a follow-up phone call to the owners or perhaps a face-to-face visit to further form a relationship. What you want is to create the opportunity for a consideration to list their property. Good luck!

Immobilienmakler Heidelberg

Makler Heidelberg

Was ist meine Immobilie wert

Immobilienmakler Heidelberg

Makler Heidelberg

Immobilienmakler Heidelberg
Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by John Allegro

For Sale by Owner Property Sales – The Top 5 Warning Signs That You Have an Untrustworthy Buyer

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A by owner property sale can be a harrowing experience. The sale by owner process is not an easy one especially if you haven’t done it before. In today’s market it is more stressful than ever to sell a home quick. The majority of FSBO home sellers are having some degree of difficulty in making their monthly mortgage payments. Even though you are very anxious to sell your home quickly, you need to be cautious. If you sign a sale contract with the wrong buyer you will be in a worse position than if you had done nothing. You will not want to trust everybody who expresses interest in your property for sale. In fact it is smarter to trust nobody until they prove they deserve to be trusted. It is also smart to hire a lawyer to look everything over for you and give you good counsel on offer and sale contracts. If you are very aware of your buyer’s moves you should be able to spot some danger signs before they become a problem.

The Top 5 Warning Signs That You Have an Untrustworthy Buyer Do not trust a buyer:

  1. Who wants to make buying your home contingent on the sale of their old house first
  2. Who wants to put up a very small deposit
  3. Who wants you to finance their purchase so they don’t have to apply for a loan
  4. Who has not received pre-approval for a mortgage loan
  5. Who includes many other contingencies in the sale contract which allows them to back out of the deal

Selling your home quickly at a good price is your #1 goal. Be sure to make your #2 goal to watch out for shady buyers so they don’t ruin the whole deal.

Immobilienmakler Heidelberg

Makler Heidelberg

Was ist meine Immobilie wert

Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Leo J. Vidal

17 Tips to Sell Travel on Ebay

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Becoming a seller on ebay can be daunting. Becoming a travel seller can be impossible, unless you know the secrets. My tips on selling on eBay can apply to all categories of items, but some steps are unique to selling travel.

The travel industry is highly regulated on EBay, as it should be. High standards keep out disreputable sellers and scam artists, and adds to your own company’s trustworthiness when you are approved by eBay..

1. Before you are even thinking about selling travel on eBay, it is important to get a username and email address just for eBay. Registration is free and only takes a few minutes. Register as a seller and you can use the same username to buy as well. Choose a name that reflects what you sell i.e., „Bermudabound“ rather than „sexyblueeyes“. Other eBay members will come to recognize you by your User ID, so it’s a good idea to choose one you’ll want to use for the long term.

2. Your eBay name has sunglasses (i.e., read „shady character“) for the first 30 days, so don’t try to sell anything while you are wearing shades. Use this time to buy on eBay and learn good practices from other sellers.

3. Set up a PayPal account. EBay buyers feel more confident purchasing something from a seller who accepts PayPal. According to PayPal, „Listings that offer PayPal are 6% more likely to sell and experience a 5% average increase in final price.“ Go to www. Paypal.com. Get a business account. Registration is free.

4. In the first 30 days, buy small items on EBay, pay for them promptly. I have always found eBay sellers to offer good values, provided that you check their feedback listing first.

5. Pay your seller promptly, because then you will always get positive feedback from your seller. Your feedback profile is the most important aspect of your reputation at eBay. Feedback is extremely important on eBay, as your future buyers can evaluate you at a glance. Even one strike against you counts heavily.

6. Create your „About Me“ page on eBay. Use this page to tell other eBay users about yourself and your interests, your experience and your products.

7. While you are waiting the 30 days, also become a) ID verified and b)square trade approved. a) Get ID Verified through eBay as an extra sign of security for buyers. When a member gets ID Verified, a third-party company working with eBay confirms the member’s identity by cross checking their contact information across consumer and business databases. You’ll see the ID Verify icon in verified members‘ profiles.

B) The Square Trade Seal is one way for sellers to show bidders that they are committed to high selling standards and have had their identity verified by a third party. You will need a credit card and your IATA, ARC, or seller of travel number. Both are requirements for selling travel, and you must place these numbers as the first lines of your ads on EBay. All members listing airline tickets, cruises, vacation packages, or lodging must be participants in the Seller Verify by SquareTrade Program. This program combines verification of sellers with ongoing monitoring. For instructions on this, go to eBay.com.

8. When you are ready to list your items at auction, sell small stuff first, building customers and credibility. Sell all items with no reserve, at the lowest price you can afford to accept, and fill all orders promptly.

9. Choose carefully what you will sell. You cannot sell some travel certificates, or vouchers and all listing must list the exceptions, blackout dates, and extra taxes and shipping charges. Travel agents, and other businesses selling travel services are regulated in eBay. According to the eBay rules for selling travel, „Businesses and individuals who sell and/or arrange air or sea travel or accommodations (but do not directly provide the travel service themselves) may list air and ship related travel items (i.e. airplane tickets and cruise trips), along with accommodations, on eBay only if they are licensed as sellers of travel lawfully able to do business in all 50 states and they themselves will be booking the travel for the winning bidder. Their listings should clearly set out their California seller of travel license number as well as any other license information required in other states. It is against eBay policy for travel clearinghouse affiliates, that are not actual agents booking the travel themselves, to list travel auctions on the site. Sellers are required to include the following disclaimer in all listings for travel exactly as it appears below and in a text size and color that can easily be seen and read by all bidders:

„By listing this auction I verify that I am the actual travel agent or travel provider and not a third party affiliate. The travel/accommodations in this auction will be booked directly through me and not an outside agency. I also verify that, other than the government taxes and related government fees stated within the listing description itself, there will be absolutely no additional fees, charges or after auction purchases associated with booking the travel within this listing.“

For travel services other than air or sea travel, businesses and individuals may offer gift certificates or coupons that are issued by a specific provider of travel, such as a gift certificate to a particular hotel. They may not, however, offer travel club memberships or „choice travel“ certificates.“

10. Setting your price

Selecting your starting price requires balancing between how much money you want for the item, and what buyers will pay for it. As part of your pricing strategy, you can research the ending bids for similar items. You can look at similar item completed eBay listings using the completed listings search.

Be sure to include in your price enough to cover your insertion fees, final value fees, and your paypal fees. Set the LOWEST possible price you can afford to accept, but don’t offer something at a price you really don’t want to accept. Buyers expect bargains on ebay purchases, and you may, in the beginning, only get one bid on your item.

Attractively priced items (such as those priced at 99cents) may receive many bids, but unless it is a really outstanding items, the winning bidder may not have bid anything near your cost.

Setting your price involves not only deciding the starting price of your item, but also selecting pricing options based on which selling format you select.

Pricing for the auction-like listings:

The starting price is the lowest price you are willing to sell your item. Bidding will start at this price. Sellers have found that setting the starting price too high may discourage bidding.

If you do not want to sell your item below a certain price, you can specify a reserve price. A reserve price is an option you can use to stimulate bidding on your listing and reserve the right not to sell below the price you want. I do not recommend this option as it discourages buying.

Pricing for fixed price listings: In my experience, this is not a good way to sell anything, since the ebay method is based mainly on auction items. Enter the price at which you wish to sell your item or items as the Buy It Now price.

11. Build a store. EBay stores are free for the first 30 days. Afterwards, they are a small fee per month. ($15.95 / month) According to eBay, Store sellers see on average a 25% incremental increase in sales the 3 months after opening their Store.“ Here is where you can list all those other items that are higher priced, but good value at a low listing fee – at Insertion Fees of .03-.10 per month – use good til cancelled

Note: The Insertion Fee covers a single listing (with any quantity of items in the listing), whether you list 1 or 1,000 of the same item. Final Value Fees range from 12.00% of the closing price for cheap items to

Over $1,000.01

12.00% of the initial $25.00 ($3.00), plus 8.00% of the initial $25.01 – $100.00 ($6.00), plus 4.00% of the initial $100.01 – $1,000.00 ($36.00), plus 2.00% of the remaining closing value balance ($1,000.01-closing value)

Auction and Fixed Price listings appear in your eBay Store as well as in eBay Search and Listings. The store allows your buyers to peruse your other items in addition to your auction items. Go to: http://pages.eBay.com/storefronts/openbenefits.html

12. Completing a sale: Remember, your reputation is of utmost importance. If your item sells successfully, the sale needs to be completed. This includes contacting your buyer, accepting payment and shipping the item.

13. I also recommend a „buy it now“ listing, using the actual price of your item, i.e, what you really want. Using the „best offer“ option allows members to make you a lower offer. Tip: Set a limit on „best offer“ minimum bids, or you will get absurd offers of 1 cent or more.

14. Don’t use Listing Upgrades when you are new. Use your own hosting for pictures or eBay Picture Hosting.

15. For free templates for use on ebay, I like http://www.template-o-matic.com/

16. Examples of actions that are not allowed on eBay:

Bidding on your own item, or having family members, roommates or employees bid on your item (called shill bidding). For policy and examples, see Shill Bidding.

Interfering with another member’s transaction.

Accepting payment and sending an item that is significantly different from the item described in the item listing. For policy and examples, see Seller Non-performance.

Refusing to accept a buyer’s PayPal payment using a credit card when the seller included the PayPal logo in the listing.

Charging buyers an additional fee for their use of ordinary forms of payment including acceptance of checks, money orders, electronic transfers or credit cards.

If something goes wrong, including having problems with your buyer, there are options to help with your transaction problems.

17. Some ebay fees:

When you list an item on eBay, you’re charged an Insertion Fee. If the item sells, you are also charged a Final Value Fee. The total cost of selling an item is the Insertion Fee plus the Final Value Fee. The minimum insertion fee is 15 cents and goes to $4.00, depending upon the starting price of the auction. Final Value Fees:

Item not sold No Fee

$0.01 – $25.00**

8.75% of the closing value

$25.01- $1,000.00

8.75% of the initial $25.00 ($2.19), plus 3.50% of the remaining closing value balance ($25.01 to $1,000.00)

Equal to or Over $1000.01

8.75% of the initial $25.00 ($2.19), plus 3.50% of the initial $25.01 – $1,000.00 ($34.12), plus 1.50% of the remaining closing value balance ($1000.01 – closing value)

For examples of travel stores on eBay, take a look at: http://stores.ebay.com/Travel-Ireland-and-Britain_W0QQsspagenameZMEQ3aFQ3aSTQQtZkm

Ellen Mc Nulty is President of Lynott Tours, specialists in travel to Ireland and Britain.. Lynott Tours has been selling travel for 38 years, and can be found on the Internet at www.lynotttours.com and www.cruisetourplanners.com as well as www.australiatravelmaster.com

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Source by Ellen McNulty

How to Borrow Your Way to Wealth

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Why does one real estate investor go on to become a millionaire and another stay broke and in debt? Why does one investor always have the money to do the deals and another seemingly always treads on water? Why does one steadily move on up while another just moves on, or worse – just quits?

Without a doubt, some investors have tapped into the best-kept secret that will help you acquire the unlimited success and wealth you've always deserved. It's the secret that helped Donald Trump, Robert Kiyosaki, and Ross Perot build their real estate empires.

What is this secret?

Your wealth is limited only by your ability to borrow money. Yes – your ability to get into debt determines your ability to achieve wealth.

But debt is a complex concept. Not all of it is good – a fact a surprising number of people fail to realize until they're in the hole – and yet not all debt is bad. When used intelligently, the right type of debt can be of tremendous assistance in building your wealth.

The smart investors know the difference between good debt (investment debt) and bad debt (consumer debt). When you buy something that goes down in value immediately, that's bad debt. Buying a car on debt seems to be an inescapable part of life, but the car has no potential to increase in value and that's bad consumer debt.

Conversely, good debt is investment debt that creates value. For example, you find a good property that needs to be fixed up so you can resell it for a profit. You obtain a short-term loan from a Private Lender to buy the ugly house and fix it up quickly. This is definitely good debt.

Post why?

Several months later, you sell the house, pay off the loan from the Private Lender, and you leave the title company with a five-figure check that represents your profit. No doubt, the best type of debt is debt that builds wealth over the long run, and the No. 1 example is debt for the purchase of real estate.

Imagine selling just two houses each and every month. And every time, you sell the house, your loan from your Private Lender is immediately paid off, and you walk away with a generous check.

This may sound like the stuff of fantasy to you, but successful real estate investors use investment debt to routinely achieve their financial goals. These same investors usually buy their properties with no money down. No money down does not mean that no money is involved in the transaction. The goal is to use none of your own cash and that's precisely what seasoned investors accomplish with short-term investment debt.

Most new investors believe that their lack of money is what stops them from doing a deal. Although this is not true, it does keep some investors from launching their business and realizing their goals.

Do not let your lack of money, bad credit, or no credit keep you from building your fortune in real estate. Sure, it takes more than money. Succeeding as an investor also requires time and effort. But you must supply the time and effort when you're just getting started. But what about the money to do the deals? Well, it does not have to be your own.

I have purchased over 200 properties in 4 years. Not only did I borrow the money from Private Lenders to buy the properties, I also borrowed the money to rehab the houses. My consistent use of short-term investment debt has helped me to get out of long-term financial bondage.

So how you find the Private Lenders?

You start by reviewing your current relationships. Do you know any real estate agents? Some realtors that specialize in foreclosures can be excellent sources regarding Private Lenders. How about someone that works at a title company? If you have previously bought a home, you can contact the escrow officer that helped you with the closing on your home. Here are some more possibilities.

■ Attorneys

■ CPAs

■ Insurance Agents

■ Local Real Estate Investors Association

Once you get a referral from one of your valued connections, you'll meet with the Private Lender for a discussion about your real estate investing plan. Repeat the process with multiple Private Lenders and your investing business will seem to be on steroids. You will quickly be on your way to wealth.

Real estate investors can not achieve real wealth without going into debt. And despite what you may have learned growing up or in school about never getting into debt, the more short-term investment debt you incur buying real estate, the more value you will create – and the more rapidly you will create wealth.

You can actually borrow your way to wealth.

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Source by Lee Salinas

Marketing Management In Walmart

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Introduction

Walmart is the largest retail store in the US. It has over 3, 700  stores countrywide and many others internationally. Despite these positive results, there is a need for injection of new ideas in order to ensure that the retail giant sustains its position as a market leader. The essay seeks to examine its marketing strategies in the present and possible strategies to ensure future growth. (MSNBC, 2007b)

Walmart Strategic business goals and objectives

Walmart has always aimed at increasing sales through its friendly prices. This image has stuck with the company for a very long time. Not only is the company associated with low prices, but it has a variety of items under one roof. These qualities favor the rural clientele.

The company is driven by a commitment to business excellence. This is seen by the quality of care accorded to customers once they report to their retail stores. This is ensured by the participation of employees in this business goal. The company has cultivated a culture of perfection in that they always want to be on top. The Walmart marketing manager has said that Walmart’s major business objective is to ensure that their sales are always increasing. It is one thing to get to the top but remaining there is different. The company ensures their growth rate does not stagnate. Other companies usually work on increasing their performance and once they have reached those targets, they choose to relax. However, this does not apply to Walmart; the company ensures that they always look for ways of sustaining their competitive advantage.

The Company is driven by the pursuance of technological improvements. This is achieved through the use of new technologies in service delivery. Creativity and innovation is another business objective for the company. Through the efforts of their employees, the company aims at maintaining their market positions by brainstorming and looking for new ways of attracting potential clients. (MSNBC, 2007b)

The Company also values being considered as a strategic community partner. The company’s mission is ‘saving money to live better‘. This is an image that the company has worked on very well. Many people consider Walmart as a consumer friendly retailer. The company has cultivating this image through a number of ways. First of all, through their consumer friendly prices, through their satisfactory customer service, and also through their convenience as a one stop shopping centre.

Walmart uses the aspect of availability as another business objective. The Company has opened up a series of locations in different parts of the country. This means that customers are not inconvenienced when trying to locate them. Additionally, it becomes very difficult to ignore the store when one can see it in virtually all parts of the country. This aspect of availability is one of the reasons why the company has done very well in the past. (MSNBC, 2007b)

Analyzing Walmart’s situation

Walmart is dealing with attacks from a range of stakeholders in the retail industry. For instance Trade unions, human rights organizations and former employees. these groups have all accused the retailer of abusing its employee’s rights. They assert that Walmart discourages its employees from participating in trade unions. Employee rights groups argue that the company’s enumeration package does not reflect the rich profit margins that the company enjoys currently. In the year 2006, Maryland legislature passed a law that would force Walmart to spend a specified amount on health insurance. However, this law was reversed by a federal court. Additionally, some groups have been formed to specifically give anti-Walmart remarks. For instance WakeupWalmart protesters assert that Walmart’s advertisements on their corporate responsibility efforts indicate that Walmart wants to fool the eyes of the American public. Such an image could damage the company’s public relations and this could drive away certain precious clients.

The company has expanded rapidly over the past years. With its three thousand seven thousand retail chains located in the US, the retailer has saturated the market. It is difficult to get to a certain town without locating a Walmart store. This means that the company might face severe obstacles in its expansion procedures. It would therefore be wise for the country to consider other parts of the world such as China and India. However, efforts to replicate this success in other countries have not bore fruit as the country has not done very well in South Korea after recording low profits for a while, the company was forced to close its subsidiary in Germany. The company had to sell this subsidiary at a throw away price in order to stay ahead. Therefore, expansion strategies need to be done systematically (MSNBC, 2006)

The corporation is also faced with the challenge of continuously attracting clients into its stores. Clients have already decided on what they want to buy in Walmart and it is difficult to convince others to join in. This is the reason why the company’s client traffic has been reducing in 2007. The company has reached saturated levels in the US market and it is difficult to convince other individuals to continue with the company. (MSNBC, 2006)

Walmart is faced with the challenge of making its stores more convenient. The company’s representatives asserted that they may consider reducing the sizes of their stores in the future because it is difficult to navigate the stores for just one particular item. There is a need for the company to change its image from its large rural base into smaller, urban and more convenient stores. The company’s major competitors have already embraced this concept as Tesco of the UK has small stores specializing in specific products. (MSNBC, 2006)

Strategic goals for Walmart’s future growth

Walmart needs to target external markets. However, the company should change its market entry techniques. It should focus on customizing its business objectives within each country.

The retail giant needs to make product quality as part its major business strategy. Quality in this regard refers to both the customer service and the nature of the products in its stores.

The company needs to reinforce an image of a community based organization. This means that its employee practices should be enhanced and it should also maintain its low price offering. (MSNBC, 2007a)

Strategic marketing program marketing objectives, targeting and positioning

The Company needs to change its marketing objectives in such a way that they can attract a different market segment. In the past, the company has been associated with the middle class or low-income earners. Affluent clients tend to shy away from the retail giant due to the misconception that Walmart’s products are of lower quality. Most of them use the store for pharmaceutical and grocery shopping and pay no attention to the stores when it comes to other options. The Company has tried to establish this concept in the past. In the year 2006, the company opened up stores with this objective in mind. They stocked a wide range of sophisticated products such as jewelry, electronics, a sushi bar and a variety of electronics. The affluent market is crucial in the company’s efforts to secure new markets because they have saturated current ones. Almost all middle class shoppers prefer Walmart. Therefore, in order to sustain its position, the company needs to assess what competitors are doing to boost sales. Target – Walmart’s rival – has managed to attract affluent consumers. Consequently, Walmart must try and give these shoppers a reason for shopping at the company. Affluent shoppers appreciate quality and need to be assured that they can find it at Walmart. The reason why the company failed in its 2006 efforts to target these clients is because it went about implementing this goal in the wrong way. First of all, the company needs to improve the appearance of their stores through creative store displays. This is particularly important for stores allocated in affluent neighborhoods.

Walmart needs to work on the quality of its items. Some of the affluent consumers believe that Walmart has failed in this regard. In instances where the perceptions about the company are totally wrong, then the company can improve this image by marketing its products in a different way. They could talk about the quality of their items with particular emphasis on merchandise that affluent workers prefer. However, the company should be very careful about the type of products they choose to sell. In the year 2006, the company wanted to follow their rival- Target’s product portfolio. However, this did not work very well because they tried including designer labels in their apparel section. This is a very tricky item to sell and may not necessarily give positive responses. Designer items fluctuate from season to season and it may be difficult for the company to keep up with the trends. It would have been wiser if the company stuck with electronic items as these are less susceptible to change. Additionally, the company needs to make this transition slowly. All successful entrepreneurs agree that there is no need to change a winning team. Therefore, even if Walmart plans on targeting those affluent consumers. They must ensure that these changes do not scare away current clients. Walmart should do a thorough market analysis to find out the most appropriate manner of attracting these clients. Other retail stores that have made a name for themselves among these affluent shoppers have been working on this image for centuries. Consequently, Walmart should not imagine that they could do this overnight. (MSNBC, 2007b)

Additionally, the company should venture into other countries. Despite the fact that the company has done very poorly internationally: it closes one in every three stores overseas, there is need to expand operations. Since the company has reached saturated levels locally, then there is a need to tap some of the internationally resources. First of all, the company should exercise a lot of selectivity before choosing a particular country. Part of the reason why the South Korean outlet had to be closed was that the company still used the same marketing strategies applicable in the US. Different countries have different preferences, the company’s strategy of saving money to live better may not be feasible everywhere. The company should not enter international markets directly. It could collaborate with local leaders in those respective countries in order to work with a winning formula. Alternatively, the company should test an international market by beginning with fewer and smaller stores. If the response is good then it could proceed to expand. Countries chosen for expansion should be economically secure. Therefore, increasing the number of stores in China and India is probably a good idea. However, this should be done slowly and after thorough research. (Pallavi, 2007)

Marketing program

Product

The company should not abandon its idea of attracting the affluent client. However, this should be done sequentially; the Company had introduced Metro 7 stalls in 1,500 stores. These stores offered jewelry, expensive wine and other expensive commodities. The reason why this did not work very well was that the change was introduced rather drastically. The company should introduce expensive products only in stores located in affluent neighborhoods. (Pallavi, 2007)

Additionally, the company needs to exercise selectivity in the types of products chosen. The company should stay away from designer clothes or organic foods because these did not yield good results in the past. The focus should be on electronics.

The company needs to inject more creativity in its product offerings. It indicated this through its partnership agreement with Canopy furnishings. During the month of March this year, the company introduced a range of furniture items from Canopy and it is very optimistic that this would do well. The company should follow such an approach. For instance, the company should partner with other brands for household items and electronic companies. By securing well-known suppliers, the corporation can offer better quality products thus attracting the eye of the affluent clients who are particularly interested in these items.

Place

Since the Company has already saturated the local market, then the focus should be on international markets. However, entry into those international markets should be done tactfully. Walmart should choose economically secure countries. The stores found in these areas need to be located strategically. (Pallavi, 2007)

Price

The pricing aspect of Walmart’s marketing mix is part of the reason why the company has done so well so far; this is its winning formula. The company should maintain their low pricing strategies but they should merge this with product choices. They need to improve on the quality of service and their items in order to make themselves more appropriate in this scenario.

Promotion

One of the most notable promotional strategies in Walmart is the use of public relations. The company takes part in charitable events and has marketed itself as a community based institution. However, there have been a number of accusations in the media that Walmart exploits its employees. The company has had to grapple with lawsuits centering on this poor image. The company has already embarked on this program by marketing the company as a fair employer; it provides its employees with a good health insurance pan. The following issues have been highlighted in an advertisement posted in support of Walmart’s corporate responsibility

  • The retailer is the nation’s largest employer
  • Its offers affordable health plans starting from $ 23
  • The company contributes close to 245 million dollars in charitable events annually(MSNBC, 2007a)

Instead of using advertisements such as the one shown above, Walmart should place more effort in improving their staff management policies. The problem with such advertisements is that they take so long to change consumer opinion. As a matter of fact, they may engrain negative perceptions because clients will see that the company wants to improve a tarnished image. Instead of spending millions on such advertisements, the company could direct those funds to improve their reward systems. A good employer does not need to advertise their employment practices as they will speak for themselves. The company should boost its health insurance plans because other companies offer better health programs yet they earn less than Walmart. This will go a long way in improving company image. (MSNBC, 2007a)

In line with this argument, the Company need not convince the public that its employees are actually happy to work for the company. These employee opinions should not be communicated to the public. Walmart asserted that, it has been found that a whooping eighty one percent of the company’s staff would recommend one of their friends to become Walmart employees. This kind of approach will not work for the company because the company is adopting a defensive strategy. The accusations made against the company could be embraced and turned against the counter accusers by improving organizational policies.

Lastly, the company should embrace the idea of hospital partnerships for its retail clinics. The company already announced that it plans on expanding the number of in-store clinics from fifty five to a whooping four hundred by the year 2010. While it may be a good idea in itself (given the fact that Walmart will be enhancing its corporate image as a company that cares for the community), there is still room for improvement. Walmart has been in the news for a number of wrong reasons. One of the accusations labeled against the retail giant is the fact that their employee health insurance plans do not fit their status as market leaders. Consequently, the company needs to look for ways of improving this image through a number of avenues. First of all, they could offer their employees access to the in-house clinics. This will go long way in enhancing their employment practices. (Pamela Lewis Dolan, 2008)

Conclusion

Walmart has done a lot in the past in order to secure its position as a retail market leader. These include offering low prices, offering good customer service and constant innovation. However, lately the company has grappled with low customer traffic. Market saturation in the middle income market segment, poor international performance and bad public relations as a result of their employee practices. The company should adopt the following strategies in order to ensure future growth; adopt penetrative strategies international markets, introduce good product packages for products favored by affluent clients and improve health insurance plans within the company. These will go a long way in sustaining the company’s positions as the US’s retail leader. (Pallavi, 2007)

reference:

MSNBC (2006): Wal-Mart turns attention to upscale shoppers, The Associated Press

MSNBC (2007a):Wal-Mart to air ads countering attack, The Associated Press

Pallavi Gogoi (2007): Wal-Mart goes abroad for growth; The McGraw-Hill Companies

MSNBC (2007b): Wal-Mart considers not-so-Super centers, The Associated Press

Pamela Lewis Dolan(2008): Wal-Mart partners with hospitals to rapidly expand in-store clinics, retrieved from

http://www.ama-assn.org/amednews/2008/02/25/bil10225.htm accessed on 9th July

Immobilienmakler Heidelberg

Makler Heidelberg

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Immobilienmakler Heidelberg

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Source by Carolyn Smith

Using Color Psychology to Sell Your Home

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When painting your home for resale, choosing the right colors can make a huge difference in your paycheck at closing. For instance, did you know that the exterior color of houses selling most quickly is a certain shade of yellow, but that choosing the wrong shade of yellow can kill a sale?

You’ll find many brochures in paint stores, showing various combinations of exterior paint colors. But most people don’t realize that most of those combinations actually include three colors, and not just two. Limiting your exterior paint scheme to just two colors also limits your income potential.

For a fast sale, think fun colors and go for a third, or even a fourth, exterior color. Think „Disneyland Main Street,“ where every shop is painted in glorious multi-colors. Adding more colors will also add definition to the various architectural details of your home. Use gloss or semi-gloss paint on wood trim.

The Psychology of Exterior Colors

When choosing exterior colors, take the sales price of your home into account. Certain colors, especially muted, complex shades, attract wealthy or highly-educated buyers, whereas buyers with less income or less education generally prefer simpler colors. A complex color contains tints of gray or brown, and usually requires more than one word to describe, such as „sage green,“ as opposed to „green.“

On the other hand, simple colors are straightforward and pure. Generally, houses in the lower price range sell faster and for higher prices when painted in simple colors like yellow or tan, accented by white, blue, or green trim.

The Psychology of Interior Colors

Using colored, rather than bland, white walls will increase your profit potential. Lynette Jennings tested the perception of room size and color, and discovered that a room painted white appeared only appeared larger to a few people when compared to an identical room painted in color – and the perceived difference was only about six inches! Most people also look better when surrounded by color, and feel happier, and since buyers pick houses that make them feel happy, that knowledge can put dollars in your pocket at closing!

Entryways should bring the exterior colors into the house. Repeating shades of the exterior throughout your home will make the entire home seem to be in harmony. Living and family rooms painted in a slightly lighter shade of the exterior color will ensure that you’ve picked a color your buyers like, because if they didn’t like your exterior colors, they wouldn’t have bothered to look inside. If they loved the exterior colors, they’ll love the interior, too.

When choosing interior colors, consider the use of each room. For instance, kitchen and dining areas that are painted in „food colors,“ such as coffee browns, celery greens, and scrambled egg yellows, feel natural.

Since, deeper shades of color imply intimacy and serenity, I like to paint master bedrooms a medium shade of green or blue for warm selling seasons, and rouge red for cooler weather. Other bedrooms can be painted in creamy tones of green, blue, or a pale shell pink. (See the chapter on the Psychology of Color in my book „Joy to the Home: Secrets of Interior Design Psychology“ for further information.)

Selling Season

Always consider your selling season (the time of year you’ll be marketing your home) and climate when choosing colors. Estimate the amount of time you’ll need to get your home ready for sale, and then add on extra days for unexpected delays. Use cool colors, such as blues, greens, and grays, to sell during spring and summer, and warm colors, such as yellows, reds, and maroons, when selling in the fall and winter.

Color Intensity

My husband and I usually use lighter colors when painting the exteriors of our investment dollhouses, because it makes them appear larger. On the other hand, our cabin in the woods looks richer when painted a darker color. When we decided to have it painted, I considered the usual cabin colors of dark brown and barn red, but fell in love with Olympic’s gorgeous „Gooseberry“ plum color.

When getting ready to paint your house, look at the colors of neighboring houses and choose colors that harmonize, yet stand out from the crowd. Colors that clash badly with other houses will detract from the overall neighborhood.

At the beginning of the article, I told you that homes with yellow exteriors sell the quickest. But which shade of yellow sells best? First, the yellows to avoid: yellows with green undertones look sickly to most buyers, and yellows with orange undertones give buyers an impression of cheapness.

The best-selling yellow exterior color is actually a pale, sunny yellow, especially when complimented with one or more carefully-chosen accent colors. For instance, a semi-gloss white trim will give your home a clean and fresh look, and adding a third color, such as green, can make your home even more attractive to prospective buyers.

Colors affect human beings in many ways, and by using the principles of Color Psychology, you can make your home stand out from the competition, sell more quickly, and at a higher price.

(c) Copyright 2014, Jeanette J. Fisher. All rights reserved.

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Source by Jeanette Joy Fisher